First published in 1932 in the United States. /www.fortune.com/
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"Fortune, like Time magazine was born from a desire to create a magazine that elevated the reader above the commonherd by making information King. To reflect this 'elevated thinking', covers were commissioned to convey 'a new intelligence', often abstract seldom cryptic. It's a balancing act Fortune finds too hard to convey to it's readers these days and has recently been superseded by the younger and nimbler Bloomsburg Businesweek."